Our clients are business owners and leaders who wake up every day with a genuine passion to build exceptional businesses.  For them, good is not good enough – they strive for great. 

They are:

  • Humble, and know they don’t have all the answers
  • Open-minded
  • Willing to have difficult conversations
  • Willing to face up to and make difficult decisions
  • Willing to be completely open, honest and vulnerable with each other and with us


The tools and processes we teach are not specific to any industry.  They are absolutely foundational to the running of any great business.  So our clients are in a very broad range of industries and sectors. 

Company size:

Most of our clients have 10-250 people.  A few of our clients are smaller and a few are much larger. 


Most of our clients are in the Upper Midwest.  However, we have clients across the US and can work anywhere in the US or Canada.

Next: Our Why